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How to Start a Successful Coffee Trailer Business: 12 Things You Must Do

How to Start a Successful Coffee Trailer Business

Looking to start your own mobile coffee trailer business? Then you've come to the right place. This blog post will guide you on how to start a mobile coffee business. Here we will introduce you to 13 things you must do to start a successful coffee trailer business.

Is a Mobile Coffee Trailer Business Profitable? yes. There is no doubt that the mobile coffee business is booming and it has attracted countless entrepreneurs into the coffee industry on wheels. All of this stems from coffee, a market with huge potential. Most Americans drink coffee every day to get through an exciting day. According to statistics, the annual coffee market is worth $5.2 billion.

Our goal is to make your coffee trailer or truck business successful and profitable. Before you start, we must remind you that it will be a lot of hard work. Yes, you probably wake up at 5am every morning. If you decide this is right for you, then please read the 12 points below carefully.

How to Start a Successful Coffee Trailer Business: 12 Things You Must Do


Market survey

Before starting a coffee business, you have to do a lot of research and investigation. Market research for the coffee business will help you determine whether it is profitable or not. Talk to a coffee trailer owner and you'll get the real deal and get a clearer idea of ​​what to do with your business going forward.

Items that need to be investigated: the population of the city, the number of coffee trailers and trucks, the location of the branch, the type of coffee, the coffee raw material supplier, the available business location, etc.

Find your gourmet coffee

Based on market research, I believe you have a clearer understanding of the coffee trailer business, which is a very competitive market. To make your mobile coffee trailer stand out, you need to find something unique to you. Are you characterized by consciousness espresso, latte, cappuccino or natural coffee from South Africa?

A coffee trailer with a difference always attracts fans with ease. When you can offer a one-of-a-kind coffee, you are already on the road to success.

Coffee trailer business plan

To successfully start a mobile coffee business, you also need a business plan. It is very important for any business. Because a coffee business business plan contains almost all the important things. You need to take the time to carefully write your mobile coffee business plan, making it as detailed as possible.

Key points your coffee business plan should contain:
  • Executive Summary
  • Company introduction and brand
  • Market analysis
  • City Law and Policy
  • Organization and management
  • Service and menu
  • Marketing
  • Budget analysis
  • Finance prediction
  • Appendix

See blog: How to Write a Food Trailer Business Plan


Learn about laws and regulations

When you're writing a coffee trailer business plan, you need to be aware of the specific laws and regulations that apply to food trailers or trucks. Learn about the laws governing food trailer dimensions, equipment, lighting, electrical and gas systems, and safety. Also find out what the law says about business scope, food hygiene, etc., and what permits and licenses you may need.

When shopping for food trailers and coffee equipment, you need to ask the supplier for requirements according to laws and regulations. Getting your coffee trailer compliant from the start will save you even more money.

Register your business

You need to operate legally anywhere, which is essential for a sustainable mobile coffee business in the long term. You can check with your local business administration or business bureau to make sure you have the correct type of company and business scope.

When registering a business, please pay attention to various formalities in compliance with regulations, including corporate taxation, public insurance, etc. Please make sure that everything is operating in compliance with the law.


Coffee trailerBuy a coffee trailer

Buy used food trailers. You can buy used food trailers. If you're lucky, you can also find a used coffee trailer in good condition. Of course, you'll also need to make some modifications to it to make sure it matches your branding and kitchen layout. When it comes to purchasing a used food trailer, be sure to have it thoroughly inspected by an expert to ensure your business doesn't deserve to be suspended for a trailer failure.

Buy a new coffee trailer. Buying a brand new custom coffee trailer is ideal if you're on a budget. Everything about the new coffee trailer is designed and built with your needs and budget in mind. Everything from the trailer size to the equipment layout inside makes more sense.

Browse different styles of coffee trailers.


Buy coffee equipment

Coffee equipment needed to move coffee trailers and trucks includes:

  • Commercial coffee machine
  • Coffee bean grinder
  • Commercial refrigerator
  • Ice maker
  • Cash register system
  • Dynamo
  • Water Softener
  • Blender

In addition to the above equipment, you also need to stock a certain number of consumables, mainly including paper cups, stirring plates, paper towels, lids, packaging bags, etc.

Get a license

To start a mobile food trailer business, you will need to obtain some licenses in addition to registering the respective company.

Licenses that may be required to operate a coffee trailer include:

  • Employee Health Certificate
  • Fire permit
  • Licenses for Food Trailers and Trucks
  • Regional business license
  • Other licenses

These documents may vary depending on the laws of different cities and states, and you will need to consult your local business administration.

Business location

To be profitable in the mobile coffee business, location is very important. You need to decide who you want to serve, whether it's business office workers or weary shoppers in a super mall. In short, your business location must be in the center of high traffic.

In addition to the location above, you can also spend the weekend at the park or the beach. Of course, tourist attractions are also high-traffic locations.

You can also attend various festivals and provide coffee catering for private parties, sporting events and more.

Hiring and Training

Maybe at first you don't think you need to think about it, but your business continues to grow. You can't wait until it's time to hire an employee. Add hiring and training to your schedule now, because you don't know when your business is going to be busy, maybe it's going to be particularly hot in the first place.

Hiring people who agree with your business idea is the most important thing. Such employees will serve customers wholeheartedly. Keeping employees happy is also important.

You also need to consider employee training. Let them know what to do and what not to do. Everything has to be clear, vague concepts can easily lead to misunderstandings that lead in the wrong direction.


Before you start your mobile coffee business, you need to advertise your coffee trailer. Let everyone know the new coffee is coming. Not deserted when you hit the streets on your first day.

Several effective publicity methods:

  • Social media promotion
  • Traditional media advertising
  • Community event promotion

Purchase of coffee raw materials and consumables

Finally, before your coffee trailer is open for business, you need to prepare sufficient coffee raw materials and consumables. Due to the early publicity, it is expected that your first day of business will be very hot.

Signing long-term supply contracts with raw material suppliers in advance will reduce your purchase costs. Pay attention to the quality of coffee and the quality of consumables, which will directly affect the customer's experience.


Mobile coffee trailer business is a very lucrative one. But to be successful, you must be well prepared. The 12 things above cover basically all the important aspects of starting a successful coffee trailer business.

Don't let your thoughts stay in your head. Seriously execute every step of your business plan, starting with your coffee trailer concept until you're driving it to a parking spot at the Golden Cross. When you do everything seriously, you are already on the road to success.

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