Running a food truck is all about serving amazing food and connecting with people—but if no one knows where you are or what you’re serving, your business can’t grow. That’s where social media comes in. It’s free, easy to use, and the perfect tool to turn casual customers into loyal fans. Whether you’re slinging tacos, grilled cheese, or gourmet coffee, social media lets you share your food truck’s personality, update your location in real time, and reach hungry people right where they are.
At ETODEVICE, we’ve helped over 3,500 food truck owners launch successful mobile businesses—from custom coffee trailers for HERBARIA KAFFEE in Germany to eye-catching gelato carts for Arthur’s Mullet Ice Cream in the Netherlands. We know that a great food truck deserves great marketing, so we’re sharing our proven social media strategies to help you stand out. This guide is simple, actionable, and designed for food truck owners who don’t have hours to spend on complicated campaigns. Let’s dive in!
Step 1: Pick the Right Platforms (Don’t Spread Yourself Too Thin)
You don’t need to be on every social media app—focus on the ones where your customers actually hang out. Here’s how to choose:
1. Facebook: Your Business Hub
Facebook is a must-have for food trucks. It’s like a digital storefront where people can find your location, hours, menu, and reviews. Over 69% of U.S. adults use Facebook, so it’s the best place to reach a wide audience—from college students to busy parents.
What to post: Daily location updates, event announcements (like farmers markets or festivals), and photos of your most popular dishes. Use Facebook Events to promote big days (e.g., “Taco Tuesday at City Park”) and invite followers to share with friends.
Pro tip: Fill out your profile completely—include your website (link to ETODEVICE if you’re proud of your custom trailer!), phone number, and a bio that says what makes you unique (e.g., “Gourmet burgers made with local beef—served from a custom ETODEVICE trailer!”).
2. Instagram: Show Off Your Food (Visuals = Sales)
Instagram is all about beautiful photos and videos—and food trucks were made for it. People follow food accounts to find delicious inspiration, so use this platform to make your dishes look irresistible.
What to post: Close-up shots of juicy burgers, creamy ice cream, or colorful tacos (use natural light for the best results!). Share Reels of behind-the-scenes action: prepping ingredients, grilling food, or even your team laughing together.
Pro tip: Our custom ETODEVICE trailers are designed to be photogenic—many of our customers use their trailer’s unique design as a backdrop for photos. For example, Monika from Slovakia said her ETODEVICE trailer’s “perfect painting and unique design won her many customers” on Instagram.
3. TikTok: Go Viral with Fun Content
TikTok is where trends start, and it’s perfect for food trucks that want to show their fun side. It’s especially popular with Gen Z and millennials—your biggest customers!
What to post: Short, entertaining videos. Try a time-lapse of setting up your truck, a “day in the life” clip, or a cooking demo (e.g., “How we make our famous loaded fries”). Hop on trending sounds or challenges (make them food-related!) to reach new audiences.
Pro tip: Keep videos under 30 seconds—people scroll fast! Add text overlays like “Find us at Downtown Plaza today!” to drive foot traffic.
4. Twitter (X): Real-Time Updates
Twitter is great for quick, urgent news. Use it to tell followers if you’ve moved locations, sold out of a popular dish, or have a last-minute special (e.g., “Free drink with any burger—we’re here till 8 PM!”).
What to post: Short, snappy updates with location tags. Respond to tweets from local foodies or other businesses—engagement helps you show up in more feeds.
Pro tip: Use local hashtags like LAFoodTrucks or ChicagoEats to reach people searching for food near them.
Step 2: Optimize Your Profiles (Make a Great First Impression)
Your social media profile is often the first thing people see—make it count. Here’s how to optimize each one:
1. Profile Picture
Use a clear, high-quality image of your food truck (we recommend a shot of your ETODEVICE trailer in action!) or your logo. Avoid blurry photos or pictures that don’t show your brand.
2. Bio
Keep it short and sweet, but include key info:
What you serve (e.g., “Artisanal pizza & craft soda”)
Where you operate (e.g., “Serving Boston and surrounding areas”)
Your unique selling point (e.g., “Custom ETODEVICE trailer—made for food lovers!”)
A call to action (e.g., “Follow for daily location updates!”)
3. Links & Contact Info
Add a link to your website or a menu PDF. If you have a custom ETODEVICE trailer, feel free to mention it—people love supporting businesses with unique setups! Include your phone number so customers can call with questions.
Step 3: Post Content That People Actually Want to See
Great content gets shares, likes, and—most importantly—customers. Stick to these tried-and-true ideas:
1. Location Updates (The Most Important Posts!)
Food trucks are mobile—your followers need to know where to find you. Post your location at least 3 times a day:
Morning: “We’re set up at Main Street & 5th Ave—come grab breakfast burritos till 11 AM!”
Afternoon: “Heading to River Park for lunch—grilled cheese and tomato soup ready at 12!”
Evening: “Last stop tonight: Downtown Brewery—we’ll be here till 9 PM!”
Pro tip: Use geotags (e.g., “DowntownPortland”) so people searching for food in that area can find you. Our ETODEVICE trailers are easy to spot, so pair location posts with a photo of your trailer to help customers find you fast.
2. Mouth-Watering Food Photos
People eat with their eyes first. Take photos that make followers hungry:
Use natural light (park your trailer in the sun if you can!)—avoid dark, blurry shots.
Focus on details: melted cheese dripping down a burger, sprinkles on ice cream, or fresh herbs on a salad.
Show portion sizes—people love seeing good value!
3. Behind-the-Scenes Content (Build Trust)
People connect with real people, not just businesses. Share glimpses of your team, your process, or your trailer to build loyalty:
Post a photo of your chef grilling burgers or your team prepping ingredients.
Share a story about your business (e.g., “We started this food truck because we wanted to bring our grandma’s taco recipe to the streets—served from our custom ETODEVICE trailer!”).
Show off your trailer’s interior—ETODEVICE’s custom layouts are designed for efficiency, so snap a pic of your organized prep station or shiny equipment.
4. Customer Spotlights (Encourage Engagement)
Your customers are your biggest fans—feature them on your page!
Ask customers to tag you in their photos (offer a small reward, like a free drink, for being featured).
Share their posts with a shoutout: “Shoutout to @jessica_m for this amazing photo of our tacos—we love seeing you enjoy our food!”
Pro tip: Andie from New York, who owns an ETODEVICE trailer, said her customers love sharing photos of her trailer because it “looks even better in person than online”—this kind of user-generated content is gold!
5. Specials & Promotions (Drive Immediate Sales)
Use social media to create urgency and get people to visit:
“Flash sale: 20% off all sandwiches till 3 PM!”
“First 10 customers who mention this post get a free side of fries!”
“Weekend special: BBQ ribs + coleslaw—only available Saturday and Sunday!”
Step 4: Engage with Your Followers (Social Media = Two-Way Street)
Social media isn’t just about posting—it’s about connecting. Engaged followers become loyal customers. Here’s how to do it:
1. Respond to Comments & DMs
Reply to every comment and direct message—even if it’s just a “Thanks!” or a quick answer to a question (e.g., “Yes, we have vegan options!”). People appreciate knowing there’s a real person behind the account.
2. Ask Questions (Get People Talking)
Encourage interaction by asking your followers for input:
“What should we add to the menu next? Tacos or burritos?”
“Where do you want to see us park next? Downtown or the suburbs?”
“What’s your favorite topping for our loaded fries?”
3. Run Contests & Giveaways
Contests are a fun way to boost engagement and grow your following. Try these simple ideas:
“Share this post and tag 2 friends for a chance to win a free meal for 2!”
“Post a photo of your ETODEVICE trailer meal, tag us, and use MyETOFoodTruck for a chance to win a $50 gift card!”
“Comment your favorite food truck memory for a shot at free dessert!”
4. Collaborate with Local Businesses & Influencers
Team up with others to reach new audiences:
Partner with a local brewery or coffee shop (e.g., “Beer + Burger Night—we’re at City Brewery tonight!”) and cross-promote each other’s posts.
Invite a local food blogger or influencer to try your food—offer them a free meal in exchange for a post. Many influencers are happy to help small businesses!
Step 5: Use Hashtags (Get Discovered by New People)
Hashtags help people find your content when they search for food trucks or local eats. Use a mix of these:
Create a unique hashtag for your business (e.g., JakesBurgerTruck, SweetScoopsIceCream) and encourage customers to use it.
If you have a custom ETODEVICE trailer, use ETODEVICEFoodTruck—we love resharing our customers’ posts!
Pro Tip: Don’t Overdo It
Stick to 5-10 hashtags per post—too many look spammy. Focus on the most relevant ones (e.g., if you’re at a farmers market, use LocalFarmersMarket and FreshFoodTruck).
Step 6: Post Consistently (But Don’t Stress)
You don’t need to post 10 times a day—consistency is more important. Aim for 3-5 posts per week on each platform you use. Here’s how to make it easy:
1. Plan Ahead
Spend 30 minutes every Sunday planning your posts for the week. Use free tools like Hootsuite or Buffer to schedule posts in advance—this way, you can focus on running your truck during the week.
2. Batch Content
Take photos and videos in batches. For example, snap 10 food photos and 3 Reels on a slow morning, then use them throughout the week.
3. Keep It Authentic
You don’t need perfect content—people love seeing the real side of your food truck. A quick phone video of your team laughing or a blurry shot of a customer enjoying their meal is better than nothing.
Step 7: Track What Works (Optimize Your Strategy)
You don’t have to guess what’s working—use each platform’s free analytics tools to see what resonates:
1. What to Track
Engagement: Which posts get the most likes, comments, and shares? (Hint: Food photos and location updates usually perform best.)
Reach: How many new people are seeing your content?
Clicks: Are people clicking the link to your website or menu?
2. Adjust Your Strategy
If Reels get more views than photos, post more Reels. If location updates drive more comments, double down on those. The goal is to do more of what works and less of what doesn’t.
Step 8: Show Off Your Custom ETODEVICE Trailer (Your Secret Weapon)
Your food truck is more than a kitchen on wheels—it’s a marketing tool. ETODEVICE’s custom trailers are designed to turn heads, and social media is the perfect place to show them off. Here’s how:
1. Highlight Your Trailer’s Unique Design
Our trailers are built to fit your brand—whether you want a sleek coffee cart, a colorful taco trailer, or a vintage-inspired ice cream truck. Post photos of your trailer from different angles, and mention that it’s custom-made by ETODEVICE.
Example caption: “Love our bright pink trailer? It’s a custom ETODEVICE build—designed just for our ice cream business! Swipe to see the inside (it’s just as awesome).”
2. Share Customer Reactions
People love unique experiences—post photos of customers taking selfies with your trailer, or quotes from happy patrons. Andie from New York said her ETODEVICE trailer “looked even better in person than in pictures” and helped her attract customers right away.
3. Link to ETODEVICE
If followers ask about your trailer, tell them where you got it! Add a line in your bio: “Custom trailer by ETODEVICE—to build your own.” Many of our customers get referrals just by sharing their trailer’s origin.
Final Tips for Success
Be patient: Building a social media following takes time—don’t get discouraged if you don’t see results right away. Keep posting great content, and followers will come.
Stay true to your brand: If your food truck is fun and casual, your social media should be too. If you’re all about gourmet, high-end food, keep your posts polished and sophisticated.
Have fun: Social media is supposed to be enjoyable! Share the parts of running a food truck that you love—your passion will shine through.
Why ETODEVICE Supports Your Social Media Success
At ETODEVICE, we don’t just build custom food trailers—we build tools for your success. Our trailers are designed to be functional, durable, and Instagram-worthy, so you can focus on what you do best: serving amazing food. We also offer:
Free design quotes: Want a trailer that stands out on social media? We’ll create a custom design that matches your brand.
24/7 support: If you have questions about your trailer (or need tips for taking better photos), our team is here to help.
Proven results: Over 3,500 customers have used our trailers to launch successful businesses—and many credit their social media growth to their ETODEVICE trailer’s unique design.
Social media is the best way to turn your food truck into a local favorite. With these strategies, you’ll attract new customers, keep regulars coming back, and build a brand that people love. And when you’re ready to upgrade your trailer (or start from scratch), ETODEVICE is here to build the perfect mobile kitchen for your business.
Ready to take your social media to the next level? Start by posting a photo of your food truck (or dream trailer!) and tag us @ETODEVICE. We can’t wait to see your success—one delicious post at a time. Visit our website today to learn more about our custom trailers!
